Tavus review: pricing, features and agent access
Developer-first conversational AI video platform with replicas and a public API, plus a consumer PALs app.
Facts verified August 2026 Compiled from Tavus's own public documentation and pricing pages, not from a hands on test. The vendor site is tavus.io, which we do not link to.
What is Tavus
Plain description first, so you can rule it in or out before reading the rest.
Developer-first conversational AI video platform with replicas and a public API, plus a consumer PALs app.
What you are buying is the model on its own, called from your own code, with no interface wrapped around it. On this site it is filed with the other API and model platforms, which is the set a buyer normally holds it against, and the tools listed at the bottom of this page come from that set.
There is a free tier, so you can see the output before any card details change hands.
Quick verdict
What the record supports, said in as few sentences as it takes.
Tavus is an API and model platform, which on this site means the model on its own, called from your own code, with no interface wrapped around it.
On price, free tier, then $59 per month, taken from the vendor's own published plans.
Tavus has no vendor-run MCP server. What exists is community built, which means nobody at Tavus is committed to keeping it working.
The clearest reason to pick it: Real free tier with 25 minutes and 25 stock replicas, no card details confirmed. The clearest reason not to: Growth plan jumps steeply to $397/month.
Pricing
The published plans as they stood when we checked.
| Plan | Monthly | Annual | What the plan says it includes |
|---|---|---|---|
| Basic (Free) | Free | Not published | 25 min conversational video, 25 stock replicas, whitelabeled APIs, 30+ languages |
| Starter | $59 per month | Not published | 100 min/month + pay-as-you-go, 3 custom replicas, up to 3 concurrent streams |
| Growth | $397 per month | Not published | 1,250 min/month + pay-as-you-go, 7 custom replicas, up to 10 concurrent streams, 100+ stock replicas |
| Enterprise | Custom, on request | Not published | Unlimited custom replicas, white-labeling, custom concurrency, SLAs |
Checked on the vendor's own public pricing page in August 2026. Plans change, so treat this as the state of the page on that date rather than a quote.
Features on ten dimensions
The same ten questions are asked of every tool on this site, so the answers can be lined up side by side.
| Dimension | Tavus |
|---|---|
| Avatar library | Yes |
| Actor licensing | Commercial use stated |
| Batch generation | No |
| Public API | Yes |
| Watermark on free plan | Not confirmed |
| Languages | 30+ |
| Aspect ratios | 9:16 |
| Hook variations | No |
| Editing suite | No |
| Direct publishing | No |
Not confirmed means the answer was not stated in the public documentation we read, not that the answer is no. Facts verified August 2026.
Agent and MCP access
The dimension most review pages skip, and the one that decides whether this tool can be part of an automated pipeline.
Tavus has no vendor-run MCP server. What exists is community built, which means nobody at Tavus is committed to keeping it working.
Consumer PALs plans (Plus $20/mo, Max $50/mo) explicitly list "MCP Early Access" as a feature, meaning Tavus is exposing MCP access on its consumer product; developer API is fully public and is the core product.
- MCP: Community MCP server only
- API: Public API
- Batch generation: Not supported on the public record, so variants are produced one at a time.
Why this matters: a tool an agent cannot call is a tool a person has to sit in front of. If the plan is to brief once and get twenty variants back, the MCP and API rows above are the rows that decide whether that plan works.
Pros and cons
Both lists come from the same research pass. Neither is padded to match the other.
What works
- Real free tier with 25 minutes and 25 stock replicas, no card details confirmed
- Public, well-documented API is the core offering
- 30+ languages listed on the free tier already
- MCP Early Access shipping on PALs plans
What does not
- Growth plan jumps steeply to $397/month
- Pricing is API-usage-based (minutes + pay-as-you-go), harder to predict total monthly cost
- No aspect ratio list published beyond general video/streaming use
- Consumer PALs app pricing is separate from and could confuse buyers comparing to the developer plans
Tavus questions people ask
Does Tavus have a free plan?
Yes, Basic is $0/month with 25 minutes of conversational video and 25 stock replicas.
Does Tavus support MCP?
Its consumer PALs Plus and Max plans list "MCP Early Access" as a feature.
How many languages does Tavus support?
The site states 30+ languages on both the free developer tier and the free PALs tier.
What does the Growth plan cost?
$397/month plus pay-as-you-go, for 1,250 minutes and 7 custom replicas.
We are not affiliated with Tavus. Product names are used to describe what those products do. This site is built by the team behind wireflow.ai, so wireflow is our own product and we say so wherever it appears.
Before you commit to Tavus
Check the two rows that are hardest to change later: whether your agent can call it, and what the second month costs. Everything else on a page like this is easier to live with than those two.
Facts verified August 2026. If a fact here is out of date, that is a mistake on our side, not a position.