HeyGen review: pricing, features and agent access
HeyGen creates AI avatar videos and digital twins with a free tier, credit-based paid plans, and a first-party hosted MCP server.
Facts verified August 2026 Compiled from HeyGen's own public documentation and pricing pages, not from a hands on test. The vendor site is heygen.com, which we do not link to.
What is HeyGen
Plain description first, so you can rule it in or out before reading the rest.
HeyGen creates AI avatar videos and digital twins with a free tier, credit-based paid plans, and a first-party hosted MCP server.
What you are buying is a cast of synthetic presenters you can put on camera from a script, without booking a person. On this site it is filed with the other avatar UGC tools, which is the set a buyer normally holds it against, and the tools listed at the bottom of this page come from that set.
There is a free tier, so you can see the output before any card details change hands.
Quick verdict
What the record supports, said in as few sentences as it takes.
HeyGen is an avatar UGC tool, which on this site means a cast of synthetic presenters you can put on camera from a script, without booking a person.
On price, free tier, then $29 per month, taken from the vendor's own published plans.
HeyGen is reachable from an agent two ways: the vendor runs its own MCP server, and there is a public API behind it.
The clearest reason to pick it: Official first-party MCP server with OAuth, no API key management. The clearest reason not to: Free tier limited to 3 videos/month at 1 minute max, watermarked.
Pricing
The published plans as they stood when we checked.
| Plan | Monthly | Annual | What the plan says it includes |
|---|---|---|---|
| Free | Free | Free | 3 videos/month, 1 min max duration, 1 custom digital twin, watermarked |
| Creator | $29 per month | $276 per year | 600 credits/month, 30 min videos, 1080p, voice cloning, 175+ languages, watermark removed; $24/mo when billed annually |
| Pro | $49 per month | $490 per year | 1,000 credits/month (customizable up to 100,000), 30 min videos, 4K export |
| Business | $149 per month | Not published | plus $20/seat, 1,500 credits/month, 60 min videos, 4K, 5 custom digital twins, SSO |
| Enterprise | Custom, on request | Not published | custom pricing, no duration max, highest concurrency |
Checked on the vendor's own public pricing page in August 2026. Plans change, so treat this as the state of the page on that date rather than a quote.
Features on ten dimensions
The same ten questions are asked of every tool on this site, so the answers can be lined up side by side.
| Dimension | HeyGen |
|---|---|
| Avatar library | Yes |
| Actor licensing | Commercial use stated |
| Batch generation | Yes |
| Public API | Yes |
| Watermark on free plan | Yes |
| Languages | 175+ |
| Aspect ratios | 9:16, 1:1, 16:9 |
| Hook variations | No |
| Editing suite | Yes |
| Direct publishing | No |
Not confirmed means the answer was not stated in the public documentation we read, not that the answer is no. Facts verified August 2026.
Agent and MCP access
The dimension most review pages skip, and the one that decides whether this tool can be part of an automated pipeline.
HeyGen is reachable from an agent two ways: the vendor runs its own MCP server, and there is a public API behind it.
HeyGen hosts an official MCP server at mcp.heygen.com/mcp/v1/ supporting Claude web, Claude Code, Cursor, and Gemini CLI, authenticated via OAuth against your HeyGen account and billed from your existing plan credits.
- MCP: First-party MCP server
- API: Public API
- Batch generation: Supported, so an agent can ask for several variants in one pass.
Why this matters: a tool an agent cannot call is a tool a person has to sit in front of. If the plan is to brief once and get twenty variants back, the MCP and API rows above are the rows that decide whether that plan works.
Pros and cons
Both lists come from the same research pass. Neither is padded to match the other.
What works
- Official first-party MCP server with OAuth, no API key management
- Free tier available with no credit card required
- 175+ languages on paid plans
- Credit rollover on Creator and Pro plans
- 4K export on Pro and above
What does not
- Free tier limited to 3 videos/month at 1 minute max, watermarked
- Business plan adds per-seat pricing on top of the base fee
- Higher-fidelity avatar models (Avatar IV/V) cost significantly more credits per minute
HeyGen questions people ask
Does HeyGen have a free plan?
Yes, HeyGen's Free plan allows 3 videos per month at up to 1 minute each, with a watermark, no credit card required.
Can AI agents use HeyGen directly?
Yes, HeyGen runs an official hosted MCP server that Claude, Cursor, and other MCP clients can connect to via OAuth, spending credits from the user's existing HeyGen plan.
How many languages does HeyGen support?
The Free plan supports 30+ languages; Creator and above support 175+ languages and dialects.
We are not affiliated with HeyGen. Product names are used to describe what those products do. This site is built by the team behind wireflow.ai, so wireflow is our own product and we say so wherever it appears.
Before you commit to HeyGen
Check the two rows that are hardest to change later: whether your agent can call it, and what the second month costs. Everything else on a page like this is easier to live with than those two.
Facts verified August 2026. If a fact here is out of date, that is a mistake on our side, not a position.